While growing their social media presence, it’s easy for a small business owner to focus on the number of followers gained rather than creating brand awareness. Semrush contributor Vladyslav Opryshko has published ‘A 6-Step Guide to Social Media for Small Businesses’ to help small business owners grow. He says, “Social media marketing can be a low-cost, organic option for creating that brand awareness and recognition you are looking to achieve. This is true even with a low number of followers who are loyal and engaged. That’s why we think every small business owner should... [...]