A social media audit is a series of steps taken to evaluate and optimize a business’s social media profiles and strategies. Performing a social media audit can help e-commerce businesses stay on top of their online presence. Search Engine Journal contributor Lisa Buyer has published an article highlighting 12 steps for a successful social media audit for being web 3.0 ready. She says, “Here are 12 tips for conducting a social media audit in a Web 3.0 world. 1. Schedule It Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit... [...]

Regular social media audits can help you identify gaps and gain clarity on how your business is performing across your social media networks. FALCON’s Sandra Busch has published a 5-step guide to performing a social media audit. Busch says, “A thorough assessment of your organization’s social media presence and performance will help you: Develop (or adjust) your social media strategy and make sure it aligns with your business goals Discover trends you can use to create or modify social media campaigns Receive valuable insights into customer sentiment and brand perception Justify... [...]