Smart Targeting refers to the tactic of predicting the interests of Internet browsers using artificial intelligence (AI). You can offer your audience a more personalized experience with smart targeting. HubSpot contributor Kayla Carmicheal has published an article highlighting the benefits of smart targeting. Carmicheal says, “When you set smart content rules and assign them to contacts, they’ll qualify for the first rule you set. And, for each of the rules you set, you can preview your text before publishing. For example, if you want a contact to view specific content you’ve... [...]