Impact of Site Speed on SEO

Your search engine rankings depend on multiple aspects and website speed is one of the crucial factors that influences your SEO. Yoast’s Jono Alderson has shared an article highlighting the impacts of your site’s speed on SEO. Alderson says, “Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for content to appear, being unable to interact with a page, and even noticing delays creates friction. That friction costs not only time, but also money. Research from as far back as 2016 showed that 53% of... [...]