SEO Testing 101 with Will Critchlow [Podcast]

Kevin Indig has published a new podcast episode ‘SEO Testing 101’ with Will Critchlow.Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game.Timestamps0:00 Introduction0:50 How Search Pilot was born3:13 The basics steps of SEO experiments6:18 How to pick the right sample size and understand statistical significance9:04 The limitations of SEO testing13:21 How Searchpilot creates such great case studies20:53... [...]