SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. Ahrefs contributor Michal Pecánek has published an article highlighting three essential steps to measure SEO ROI and six challenges calculating it. He says, “The ROI formula for SEO is simple in essence: SEO ROI = (value of organic conversions – cost of SEO investments)/cost of SEO investments In other words, you need to divide the SEO profit by the associated SEO costs. Let’s expand on each variable because it can be quite tricky to get to some final numbers. 1. Calculate... [...]

According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI of your SEO campaign is possible, however. In this guide, we’ll talk you through exactly how to go about doing this, as well as helping you to understand its importance and the challenges that come alongside it. Specifically, we’ll take a... [...]