Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders from the beginning–including SEO–everyone works together better and creates an overall better product. Take the following steps to establish a repeatable process for success. Step 1: SEO Team Structure It all starts with bringing your SEOs and designers... [...]