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Friday, March 29, 2024

Analyzing the Impact of Semantic Search on SEO Results

Semantic search indicates the ability of search engines to consider the searcher intent and contextual meaning of search phrases when serving content to users on the web. SEMrush contributor Connor Lahey has shared a 6-point guide to help you learn the impact of semantic search on your SEO. Lahey says, “Semantic search drives an enhanced level of understanding behind the meaning of search queries (let’s not forget that 15% of searches have never been made before), returning results that are both more relevant but also personalized. In short, the main thing to understand that semantic... [...]

Impact of Semantic Search on SEO

Semantic search helps search engines to return the most relevant search results. It focuses on the meaning behind search queries instead of the traditional keyword matching. Ahrefs contributor Michal Pecánek has published an article on Semantic Search and how it affects SEO process. Pecánek says, “Although there are countless variables at play, the principles of semantic search, why it’s needed, and how it’s influenced are easy to understand. Users often don’t use the same language as the desired content Many searches are unintentionally ambiguous The need to understand lexical... [...]


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