Dr. Ben Adkins was ready to quit marketing online. He had tried “everything” the big names in online marketing were teaching and had gotten nowhere. Then, in December, 2011, he looked at what the big marketers were doing, and stopped listening to what they were saying. And his eyes were opened. What made them successful was their sales copy, in their emails and on their websites and blogs. That was they key to their high incomes, not the “solution of the month” they were promoting. So, Adkins started a detailed study of their sales messages, looking for the common threads... [...]