The Schema markup code is used by search engines to understand your content and better represent it in the search results. Ahrefs contributor Michal Pecánek has published a four-step guide to using Schema Markup for SEO. Pecánek says, “In this guide, you’ll learn: Why schema markup is important How to approach schema markup How to implement schema markup How to monitor your schema markup Why schema markup is important Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site. However, the primary... [...]

Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users. Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO. This guide covers the following: What Is Schema MarkupWhat Is Structured DataWhat Is the Difference Between Schema Markup, Microdata and Structured DataWhat Are Schema Markup & Structured Data in SEOHow Does Schema Markup Impact SEO & Search... [...]