A clear view of the sales figures can help you to visualize your company’s performance. By analyzing the impact of different marketing activities on the sales figures, you can continue to adapt required changes. HubSpot contributor Jay Fuchs has shared an article highlighting 14 magic inside sales metrics for 2020. Fuchs says, “Marketing pioneer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This approach is problematic. Sales organizations that wait until a sale is won or lost to judge a playbook’s... [...]