Mailbox Secrets: Using physical mail to promote online offers? #ad
Does it make sense to use physical mail in your online business, or in the business of your clients who have an online component to their business? In Mailbox Secrets, Ryan Allaire shows that it makes good sense. Even without thinking deeply, you know you (and most people) get a lot more email than physical mail. At IM NewsWatch, we get over 500 emails daily, but only 5-10 physical items. A marketer is far likely to get our attention with physical mail. That’s why, for example, Dan Kennedy, one of the marketing consultant giants of our day, advisor to famous online marketers, uses physical... [...]