Progressive Apps Builder is live. As we mentioned yesterday, this new online software turns websites into future-proof apps for both Android and Apple iOS smart phones and tablets. Big companies like Tinder, AliExpress, Trivago, Pinterest, Instagram, and many others are using a progressive web app to keep their customers informed. Now you can, too. Your new Android or Apple app (depending on the user’s type of phone) gets delivered directly from your website to the visitor’s phone, without the need to load your app into the Google or Apple app store. That’s good, because Google... [...]

There’s a relatively new technology being adopted by leading edge marketers, called Progressive Web Apps (PWA). Its primary use is on mobile devices. It has the advantages of a historic mobile app (now called a “native mobile app” to distinguish it from PWAs), but have two major advantages: 1. You don’t have to deliver them using the Apple or Android app stores (and that avoids costs and eliminates the chance of rejection) 2. You don’t need an Apple version and an Android version, one app works on both. Your visitors can install your PWA on their iPhone directly from... [...]