The best way to use a press release is to get it onto a major news site, where many people will see it. To do that, you first submit it to press release sites that are considered to be of high value, have good Page Rank and are ranked well by Alexa. Once the release is loaded on these sites, news sites will have the chance to see it and publish it. That’s how it can be seen by many people. Reporters are looking for interesting stories. When they search for a topic matching your press release, yours will be somewhere on the results list. If the reporter finds your press release interesting,... [...]