B2C Shares 10 Biggest PPC Stories of 2021

The year is about to end now. 2021 filled our lives with a variety of experiences. When it comes to marketing, there were several things that we experienced. Business 2 Community contributor Susie Marino has published an article highlighting the 10 biggest PPC stories of 2021. She says, “This is your *real* syllabus (read: survival guide) for 2022. Class is now officially in session. 1. Google ruffles our keyword matching feathers Keywords are the backbone of PPC. So of course Google would throw us some keyword curveballs this year! What went down in ’21 For keywords, 2021 was a rollercoaster... [...]