Search Engine Journal has published a new episode of the Search Engine Journal Show podcast episode ‘Modern PPC Opportunities & Challenges’ featuring Kirk Williams. Loren Baker says, “PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information. From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for a PPC discussion on ecommerce and beyond. The show provides... [...]