Five Goals for Creating a PPC Strategy

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy. Raehsler says, “Let’s take a look at five PPC goals and tactics that will help you accomplish each one. Brand Awareness PPC is often used for brand awareness to introduce and raise the visibility of a brand or product. At this phase, we want... [...]