Well-thought planning can help you to achieve success in marketing. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full potential or that let you achieve goals that are not relevant to your business. PPC Hero contributor Jordan Bishop has shared six steps to help you craft the perfect PPC marketing plan. He says, “In this blog post, we’ll explore the steps of creating a successful PPC marketing plan. We’ll start with defining and understanding your business’s current competitive situation, so you know where you’re... [...]