PPC 101: A Complete Guide to PPC Marketing Basics [E-book]

Search Engine Journal has published a new  e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing. This 16-chapter guide will help you to discover and learn the basics of PPC. The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC) marketing – also known as search engine marketing (SEM) – is complex. It’s easy to blow through your budget and have nothing to show for it if you don’t know what you’re doing. There are so many: Advertising formats: Text ads, Responsive... [...]