A PPC guide to privacy-focused audience targeting [Guide]

Search Engine Land has published ‘A PPC guide to privacy-focused audience targeting’. This guide offers some useful advice on improving PPC marketing. Joseph Kerschbaum says, “PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack of visibility... [...]