Go Fish Digital’s 5 Tips for Optimizing Your PPC Campaigns

Go Fish Digital contributor Melissa has shared five tips for optimizing your PPC campaigns during the new normal. Borto says, “Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes that could significantly impact metrics. Here are a few optimization tips that will guide you to take a more data-driven approach moving forward. 1. REVIEW AUCTION INSIGHTS WEEKLY Auction insights data is a great way to quickly get information on... [...]