PPC automation is the use of AI and machine learning to optimize pay-per-click marketing. PPC Hero contributor Thomas Hampson has published an article highlighting six PPC automation tools and scripts to achieve marketing success in 2021. He says, “There are advantages and disadvantages to using either or both types, depending on your strategy and quality of data and rules. 6 PPC automation tools and scripts 1. Microsoft’s Digital Marketing Center Why you should use it: Digital Marketing Center is a free AI-powered approach to marketing, bringing simplified campaign building to SMBs and... [...]