By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a few ways to make sure your personalization and advertising efforts are more effective than they are jarring. 1. Start With the Data You Have & Look at All of It Too often, buyer or user personas aren’t a foundation or a starting point for brands. Instead,... [...]