Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is ‘clicked’ on. HubSpot has published a new video ‘The Best Pay-Per-Click Strategies for Small Businesses’ featuring some useful PPC strategies for small businesses. The HubSpot team says, “Pay-Per-Click (PPC) ads are a fast and effective tool that small businesses can use to drive revenue using search and social media platforms. This video will help you decide which PPC ads are best for your business and guide you through the process of running... [...]