Authority sites are sites that are trusted to provide good information on their area of expertise. Many people consider IM NewsWatch an authority on internet marketing, for example. The opinions of your readers matter, but just as important is how the search engines see your site. They tend to give top ranking to authority sites, not hastily thrown together mini-sites. If search engines accredit your site as an authority, it stands to reason that your traffic, and ultimately, your sales, will go up. An important way to be seen as an authority, both by humans and by search engines, is to have other... [...]