The ABCs of online marketing

Like most (all, I suspect) professional disciplines, online marketing has acquired a collection of jargon terminology. This consists of terms that practitioners use when talking to each other about the work. These terms are useful for quickly conveying to insiders the subject being discussed. They are a “shorthand” the improves communication flow. When you are just beginning an online marketing career, it takes a while to absorb the meanings of all these new terms. It is helpful to have a dictionary or glossary you can turn to to get a quick understanding when you encounter a new term. A... [...]