According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. iloveseo.com contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.” In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or opinion of... [...]