Four Ways to Optimize Offline Conversion Tracking

Google offline conversion tracking allows businesses to import conversions that are tracked in any other system into Google Ads It enables the advertisers to understand the quality of their leads according to the volume of sales generated. PPC Hero contributor Margaret Hoffman has shared four ways to help you optimize offline conversion tracking. She says, “Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking,... [...]