Shane Paxton struggled for 5 long years to get his marketing business into the black and supporting his family. As he looked at his situation and the scant success he had, he realized that the difference between his site and his top competitors was the level of authority. Sites the search engines (chiefly, Google) consider “authority sites” in the niche are far more profitable than “me too” sites. So Paxton set out to find a practical way to build the authority for his site. As Paxton says, “Authority websites are a different breed of websites that Google LOVES…... [...]