Google Launches New Google Analytics

Google has announced the launch of a new version of the Google Analytics platform. According to Google, it will offer smarter insights to improve your marketing decisions and get better ROI and provide a more complete understanding of how customers interact with your business. Google’s Vidhya Srinivasan says, “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface... [...]