Negative SEO refers to the practice of applying unethical techniques to harm a competitor’s rankings in search engines. MOZ team has published a new Whiteboard Friday video ‘Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected’ featuring Russ Jones. MOZ team says, “Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it”. Why... [...]