Rand Fishkin says, “Yes. I’ve read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren.But, that does not make long-form content the same as great content.It does not make long-form content the goal of every content effort.It certainly does not mean that longer content is better content.Confounding variables are, in my opinion, behind many of these correlations. Long-form content, at least the good stuff, intentionally targets searchers and browsers seeking lengthier, more... [...]

Daniel Marks says, “I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn’t anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they do, such as:Using silent, square videos on Facebook that work well on any device and don’t require sound to be understood”.The Buzzfeed Approach to Social Media StrategyMOZ... [...]

MOZ team says, “Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today’s Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them”.How to Make the SEO Case to Small BusinessesMOZ Blog [...]

Roy Hinkis says, “SEO is not just about Google! Yes, that’s right, I genuinely mean this and I’m going to stick to my word.It’s common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don’t rely purely on Google. And to underline this point, I’m going to take a quick look at the current landscape and prove why this is an essential step for SEOs to take.In mid-February, after a few months of in-depth testing, Google finally... [...]

Jo Cameron says, “Finding out what’s hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren’t I ranking? Why are people bouncing off my page? Why, why, why?To stop you going ’round and ’round in circles and to find the answers to these questions, I’m calling on the sweet, husky tones of ’80s pop idol, Bonnie Tyler.Be warned — you’re about to be earwormed!As Bonnie Tyler hollers:“…it’s gotta be fast, it’s gotta be strong, and it’s gotta be fresh from the fight!”I’m not going to stop there,... [...]

Erica McGillivray says, “As an online marketer, Local SEO and Marketing sometimes feels like you’re 8 years old and don’t know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that’s part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to the Local SEO tune, we focus on bringing intermediate and advanced talks so you can level up.For those who are like yes, please,... [...]

Felix Tarcomnicu says, “Website loading speed is a priority for the overall user experience, and it’s also one of the hundreds of SEO ranking factors. Truth is, nowadays people don’t have the patience to wait more than five seconds for a page to load. If your website isn’t loading fast enough, you’ll lose potential customers.With more than 50% of online traffic coming from mobile devices, everyone expects a site to load almost instantaneously. With that in mind, in this article, I will show you how we managed to score 100/100 with Google PageSpeed Insights Tool for Monitor... [...]

David Pierce says, “Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory.So, what’s UpDog?UpDog is our new company-wide initiative to bring the benefits of human social media marketing to the canine world. If you haven’t noticed, we love dogs here at Moz”.Introducing UpDog: Untangling the World of Social Media BarketingMOZ Blog [...]

MOZ team says, “Your content has quality links and your keyword targeting is an SEO’s dream. Yet for some mysterious reason, that content still isn’t ranking. What’s missing?In today’s Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes”.How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your ContentMOZ Blog [...]

Craig Bradwhaw says, “As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we’re looking into what competitors are doing from a link building perspective.Thankfully, there are a few things we can do to make this job a little bit easier. In this post, I want to share with you the processes I use to supercharge my analysis of competitor backlinks. In this post, you’ll learn:– How to use URL Profiler for bulk data collection– How to use fusion graphs to create powerful data visualizations–... [...]