Modular Content Is the Key to Customizing Experiences at Scale [White Paper]
Modular content is text or text/image combinations that are organized in relatively small units, with the purpose of assembling different combinations of content units. Search Engine Watch has published a new white paper ‘Modular Content Is the Key to Customizing Experiences at Scale’ explaining the usefulness of modular content. The SEW team says, “Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable... [...]