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Thursday, March 28, 2024

Modular Content Is the Key to Customizing Experiences at Scale [White Paper]

Modular content is text or text/image combinations that are organized in relatively small units, with the purpose of assembling different combinations of content units. Search Engine Watch has published a new white paper ‘Modular Content Is the Key to Customizing Experiences at Scale’ explaining the usefulness of modular content. The SEW team says, “Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable... [...]

Modular Content Is The Key To Customizing Experiences At Scale [Guide]

Search Engine Watch has published a new guide ‘Modular Content Is The Key To Customizing Experiences At Scale’ to help marketers create content that delivers results. The SEW team says, “Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization. In this Forrester report you’ll find: Why modular content is the key to customizing experiences at scale How modular content solves scaling issues through smart content reuse Examples of successful modular content initiatives Why modular content requires people, processes and technology... [...]

Unleash Personalized Experiences with Modular Content, August 12 [Webinar]

A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences. Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET. The CMI team says, “Avanade’s approach utilizes “Experience Fragments” to create reusable building blocks designed to make managing, personalizing and repurposing content simpler, both for content developers and authors, without the need... [...]

Unleash Personalized Experiences with Modular Content, August 12 [Webinar]

A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences. Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET. The CMI team says, “Avanade’s approach utilizes “Experience Fragments” to create reusable building blocks designed to make managing, personalizing and repurposing content simpler, both for content developers and authors, without the need... [...]


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