Research: India and Indonesia are ‘Mobile First’ Markets

Mobile penetration is surpassing all other digital devices globally. comScore has released new data on how different countries are using mobiles. In Indonesia, 90% of Internet audiences are using mobiles and in India 60% people are accessing Internet from their mobile devices. After India and Indonesia, Mexico and Spain are considered the most ‘mobile first’ in terms of audience engagement over mobile. Canada and UK are dependent on desktop. According to comScore, Brazil and USA deliver 2x the number of minutes on mobile versus desktop. Explore more findings on ‘mobile first’... [...]