Mo Harake says, “A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it?There’s no way of knowing: You need to identify acquisition costs, marketing spend, lifetime value, and more; you need to compare stat A with stat B. In short, tou need to put the data into context.Content marketing in 2016 was an undisputed champion. A full 60% of marketers create at least one piece of content each day. Content marketing leaders experience traffic growth that is 7.8x higher than that... [...]

Laura Forer says, “”Conversion Rate Optimization (CRO) is a systematic approach for increasing the percentage of website visitors that become customers,” according to a collaborative infographic by design consultancy XPLANE and conversion rate experts The Good.CRO can have a significant impact on end results, such as when the 2008 Obama campaign ended up increasing conversion 40.6%, which garnered an additional $60 million in campaign funds, the infographic points out.It goes on to highlight seven steps you can follow to use CRO to turn your website browsers in to buyers.And,... [...]

Laura Forer says, “We’ve written about trends in SEO and Google’s search algorithm updates, and today’s infographic continues our SEO theme by focusing on the technical aspects of the practice, thanks to an infographic released by Ice Cube Marketing.The architecture of your website is key in helping Google crawl your site easily, and the infographic outlines the structure your website should follow.The infographic also explains tools that are available to help your SEO efforts, such as Google Webmaster Tools, PageSpeed insights, and Screaming Frog.And it lays out clear... [...]

Laura Forer says, “Email has come a long way from rich-text messages and hidden images, and today some emails are works of art. They contain animated gifs and they’re responsive by device. So if that’s the present, what does the future of email design look like?The folks at EmailMonks took a stab at answering that question in an infographic that looks at email design trends over the past year and predicts what we can expect to see as 2017 moves along.Some throwbacks from 2016 that we’re continuing to see are lightweight animated gifs in emails, flat design, and design... [...]

Roy Rasmussen says, “For most small business owners, marketing is a necessary evil they’d prefer to avoid. In fact, a TD Bank survey found that after bookkeeping, marketing is most small business owners’ least favorite task.Why?On the one hand, marketing can be time-consuming, and small business owners already have enough to do between running daily operations, handling finances and sales, and developing products and services.On the other hand, some may want to maintain control of their marketing efforts, and may even find it can be rewarding when it pays off.For entrepreneurs... [...]

Shannon Matthews says, “For many businesses and marketers, writing and publishing content on their own website—and guest articles and posts on others—is at the top of their priority lists.A major goal of producing great content is getting on the first page of Google search results. Unfortunately, with millions of search queries per minute, it’s not that easy. And Google is constantly changing its algorithms, which means you have to work harder to get noticed by the right people at the right time.Fortunately, search engine optimization (SEO) can help.Here are a few stats to keep... [...]

Kristina Jaramillo says, “Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn.In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares that scattershot, shotgun method to a realtor’s flyer-marketing efforts. He talks about how once a week his mailbox contains at least one real estate flyer that mentions a recently sold house in his area and asks whether he has considered selling his home. Now, Jonathan is renting, so I’m sure his landlord would have something to say about... [...]

Laura Forer says, “Some 1.2 billion people worldwide access the Internet from a mobile device. If your business doesn’t have a mobile-friendly site, then you’re missing opportunities.Furthermore, 55% of time spent with online retail occurred on a mobile device, according to one study. That stat and more are highlighted in an infographic by Harris Myers Business Development that explains why businesses should ensure their websites render and function well on mobile devices.In addition to simply making your site more accessible, mobile-friendliness helps achieve higher rankings... [...]

Laura Forer says, “If you’re doing business internationally, it’s important for your website to be available in local languages, according to an infographic released by Day Translations.Some 70% of the world doesn’t speak English, yet 57% of websites contain only English content, the infographic states.That can be a problem, because it means you don’t have control over how an automatic translation program interprets the content on your website.In addition, it can make your website harder for Google to rank for keywords in a particular language”.Localizing... [...]

Ayaz Nanji says, “B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave.The report was based on data from a survey conducted in November and December 2016 of 179 B2B marketers in the United States. Respondents work for firms in a range of industries, with the largest share coming from the software (39%) and business services (17%) verticals.The most applied digital channels by B2B marketers are social media (95%), email (93%), and organic search (91%).Email... [...]