Maybe you’ve been online a long time, or maybe you are new in this profession. Either way, avoiding mistakes (either rookie mistakes or careless mistakes) will improve your results. Keep your eye on the ball. What is your mission? What is the purpose of your activity? Of course, it is likely to ultimately be to earn a living, but that can be done in many ways. Why are you publishing your newsletter or updating your website? The answer, to be effective, needs to be user-focused. What are you trying to help your readers/ users/ customers accomplish? That’s the key to successful online... [...]