The processes of segmentation and personalization can help you to reach your target audience and increase your sales. With these two techniques you can move more close to your customers. Rainmaker’s Darrell Vesterfelt has published a new podcast episode ‘Marketing Segmentation and Personalization’ featuring Brennan Dunn. Darrell says, “In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience. In this episode,... [...]