The concept of marketing personalization starts by addressing the customers by their names in the email you send and it moves on to finding out their needs and trying to address them. Personalization is one of the best ways to closely connect with the customers and increase your sales. The Convince & Convert contributor Ann Smarty has shared five ways to improve sales, customer loyalty and engagement with marketing personalization. Smarty says, “Personalized marketing is a whole lot more than simply using customers’ first names in emails.In fact, it is a strategy that can be integrated... [...]