One of the best product promotional strategies for your business is a live webinar. But running a successful live webinar that puts money in your bank account requires following a proven 4-phase blueprint. Today, with the help of Mike Filsaime and Andy Jenkins, I’m going to share with you some tips for the first of those phases: Preparation for the webinar. The crucial point covered in this article isn’t content creation or your sales message, but the mechanics of running the live webinar and publicizing it. During preparation, you will decide how you want to present your content. ... [...]