Marketing objectives are the goals you want to achieve during a certain period of time. By clearly setting your marketing objectives, you can continue to work in the right direction. HubSpot contributor Clifford Chi has published an in-depth article on setting & achieving marketing objectives in 2021. He says, “The first thing to understand is the subtle difference between a goal and an objective. A general goal is going to be your broader vision while your marketing objective is that more concrete specification of how that vision is achieved. In order to craft your marketing objective,... [...]

Marketing objectives help you to clearly defined goals that guide your marketing efforts. With clearly set marketing goals, you can come out with a strong marketing strategy. Ahrefs contributor Michal Pecánek has published a guide to help you set marketing objectives. He says, “Marketing objectives are clearly defined goals that guide your marketing efforts. They’re a key component of every marketing strategy and provide benchmarks for evaluation. Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good... [...]