To be successful online (or in any business, for that matter), you need to understand what your business should mean to your clients: ➤ What position should it hold in their minds? ➤ What are you uniquely qualified to do for them? ➤ Why should they trust you? ➤ When they think of you, they think ______. All this is controlled by your messaging, your statement of your business purpose, how you intend to help your clients, how their business will improve when they work with you. Content Sparks has released a new course, Create Your Marketing Message, to show you how to captivate your audience... [...]