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Thursday, February 2, 2023

Copyblogger Shares 5 Real-World Examples of Marketing Ethics

Marketing ethics is an area of applied ethics that deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics overlap with media and public relations ethics. Copyblogger’s Stefanie Flaxman has published an in-depth article on marketing ethics with five real-world examples. She says, “Here are five real-world examples of marketing ethics and ethical advertising that help educate prospects about their options in the marketplace. 1. Go-to wine Years ago (I’m taking it back again), I was in the checkout line at the grocery... [...]

“It’s ‘Just Business'”… REALLY?

This had me annoyed, irritated, ashamed! A guy asks if he should refund a buyer – many days AFTER his refund guarantee expires – because the widow of the buyer wrote to say her husband died and she couldn’t use the product. Someone else advises him to do it – after confirming the death is true… by asking to see a copy of the death certificate for proof! A third person is offended at a suggestion that’s so insensitive. A fourth argues that business is not charity, and a refund is not legally binding on the seller. A debate erupts over who is ‘right’... [...]