Shelley Owens is a business journalist and public speaker. Her specialty is business stories, particularly stories of value to small businesses. In the course of her long career, she has had many opportunities to speak and write for major audiences. Now, in her new product, she is turning her attention to online marketing for local businesses. She has written QR Code Mastery, a guide for consultants to offline businesses, showing them how to position themselves as the local expert on the topic of mobile marketing. Of course, there’s more to mobile marketing than QR codes, but they are a growing... [...]