Jonathan Meltzer, Director of Ads Marketing, Measurement and Platforms at Google has published ‘Marketer’s Playbook For Delivering Performance And Privacy. He says, “We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance. We’ve also included case studies, showcasing how companies have used these solutions to accelerate their growth. In this playbook, you’ll learn how to: Build direct relationships with your customers. PepsiCo was able to improve ROI... [...]