Segmentation Techniques to Improve Your Campaign Performance

Marketing segmentation is the process dividing your audience into smaller groups so that you can customize your campaigns and achieve better results. Business 2 Community contributor JJ Tyson has shared four market segmentation techniques that can help you to improve your marketing campaigns. Tyson says, “Like any form of communication, effective marketing relies upon building a rapport and connection with an audience. In order to address an audience effectively, the communicator must understand the makeup of the audience and connect with as many people as possible. Segmentation is important... [...]