The landing page of a website (sometimes called a squeeze page) is the page where new visitors access your website when they arrive from clicking on a link in a search engine results page. Typically, you want the page to accomplish two things: • Indicate your capabilities for helping visitors by looking professional and offering something of value to the visitor. • Gather contact information from the visitor. The goal of the offer you make is that it is valuable enough that visitors are willing to give their contact information to get it. There is a science to creating a landing page.... [...]