Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results. SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021. He says, “Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research. We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic. Here’s what... [...]