Link Velocity and Penalties: Things You Should Know

The term Link velocity refers to the rate at which others are linking to your site. According to Google, building quality backlinks should be the main priority, not achieving a high link velocity. Sometimes, when webmasters try to improve only link velocity, they invite Google penalties. Search Engine Journal contributor Roger Montti has highlighted some useful tips shared by Google’s John Mueller on Link Velocity and Penalties. Montti says, “Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired... [...]