Link building is one of the most efficient ways to grow your website’s credibility. It helps you improve your SEO performance. Search Engine Land has published an article featuring six link-building myths and truths. The SEL team says, “Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so, you must avoid... [...]

MOZ has published a new whiteboard Friday video ‘Debunking Link Building Myths in 2021’ featuring Shannon McGuirk. The MOZ team says, “On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them. And, if you’re just starting out on your link building journey (or need a refresher on the basics), be sure to read Moz’s new-and-improved guide”. Debunking Link Building Myths in 2021 MOZ  [...]

Link building is an essential process in your marketing. Quality links help you to improve your SEO rankings. Koozai’s David Wilson has shared an article highlighting five common misconceptions about backlinks. Wilson says, “We all know that backlinks are a key ranking factor and that without them you’ll often struggle to rank. However, there are an awful lot of misconceptions out there when it comes to how you build and measure links, and the importance of certain types of backlinks to your SEO strategy. Here are 5 of the most common link building myths: 1) ‘No follow links are... [...]