Online advertising enables you to reach your audience and make them aware of your product or service. Search engine Journal contributor Jason J. Zotara has published ‘The Complete Guide To Lifecycle Advertising’. He says, “The best way to accomplish this goal is to identify your customer’s needs at each stage, then deliver messaging that responds to their needs at the right time. The Customer Journey Stages While every business has its own unique lifecycle – some can be days long, others can be years – they all are characterized by the same stages: Awareness: When a potential... [...]